12/6/2023 0 Comments Open road integrated media![]() While the publishing industry is facing a challenging economic environment, Steinberger noted that December of 2022 and January of 2023 “rank as the company’s two most successful months as measured by the titles being added to our Ignition service. The new service allows publishers to conduct multi-title marketing campaigns. The demand by publishers for the service prompted Open Road to launch Activation 2.0 earlier this year. Publishers using Activation include Knopf, Simon & Schuster, Flatiron, Sourcebooks, and Blackstone. Third, we can serve all publishers, not just those already signed up for our Ignition service.” Second, we market titles in all formats, not just e-books. “First, we now market frontlist titles in addition to backlist titles. “Activation broadens the way we work with publishers in three important ways,” Steinberger told employees. Activation operates along many of the same lines as Ignition, enabling publishers to market their frontlist books to directly to Open Road’s more than 3 million readers. Its wide-ranging production covers all market segments, including the ebook market.The success of Ignition in boosting sales of backlist books, combined with requests from publishers to find a way to lift frontlist sales, led Open Road to launch its Activation service in August. The Mondadori Group is among the most important publishing houses in Europe and is Italy’s biggest publisher of books through its publishing houses Edizioni Mondadori, Einaudi, Piemme and Sperling & Kupfer. ![]() ![]() Has published ebooks from legendary authors including William Styron, Pat Conroy, Alice Walker, Jean Craighead George, Bette Greene, and Virginia Hamilton. Open Road creates connections between authors and their audiences by marketing its ebooks through a new proprietary online platform, which uses premium video content and social media. Open Road Integrated Media is a digital publisher and multimedia content company. The ebooks will be on sale globally starting this summer from, Apple iBookstore,, Google/IndieBound, Kobo Books,OverDrive, and the Sony Reader Store. Since its launch, Open Road has worked with a variety of American publishers including, Pegasus Books and Albert Whitman & Company. This announcement takes Open Road’s publishing partners program global. The company will create original marketing videos that will be distributed through its online platform and syndicated to content partners. Open Road will digitally market all of the titles in the partnership. Thanks to our commitment to digital and our partnership with Open Road, we can finally offer our authors direct access to the biggest market in the world.” To publish in English the works of our most prestigious Italian authors,” Costa continued, “is a source of pride and satisfaction for Mondadori. “Thanks to the digital revolution,” said Maurizio Costa, deputy chairman and chief executive of the Mondadori Group, “geographical barriers are falling and the publisher is increasingly becoming also the promoter of its authors, not only at the national level, but also internationally. We are excited to build on the success we have enjoyed with our American partners and to start our international publishing program with Mondadori.” Open Road Integrated Media is an on-line digital publisher that also offers multimedia content, such as video and social media pages, along with their e. ![]() Works from foreign countries to a wider audience than they have ever had before. Open Road is committed to working with international publishers to bring Jane Friedman cofounder and CEO of Open Road said: “The rise of digital publishing has made the world a smaller place and we are now able to quickly and efficiently publish translations of international books. Veteran publisher Jane Friedman is stepping down as CEO of Open Road Integrated Media Inc., the closely held digital books and multimedia company she co-founded. Mondadori is Open Road’s first foreign publishing partner and this announcement kicks off Open Road’s International Publishing Partner Program. Open Road will digitize, distribute and market english language versions of titles from Mondadori’s catalog starting with 50 ebooks. Mondadori and Open Road Integrated Media, a digital publisher and multimedia content company announced today from The London Book Fair that they have formed an international digital publishing partnership.
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